What We Do

Progressive advocates often face a critical but under-appreciated obstacle:  The public simply doesn’t understand a central aspect of their issue.  And when people have no commonsense grasp of an issue, they tend to be skeptical, to think in counterproductive ways, or to ignore the topic altogether.

Cultural Logic delivers explanations that work – those that have a proven ability to improve understanding, and to become part of the culture.  Explanations that work turn expert knowledge into new common sense.