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Rivers Conservation
Federal Aid to the States
Agricultural Toxins
Structural Racism
Early Childhood Development
Global Warming
Public Funding for the Arts
Immigration
Economic Leadership
Worker Safety
National Security and Human Rights
The Role of Government
Global Interdependence
Childhood Obesity
Health Equity
Sustainable Food Systems
Ocean Conservation
Nitrogen Cycle Disruption
Privatization of Public Assets
Reduction of Nuclear Weapons
Domestic Toxins
Child Abuse
Perceptions of Rural America
Health Care Coverage
Adolescence
Neighborhood Transformation

How have millions of Americans mastered the fact that chlorofluorocarbons are a bad idea? Because they associate it with an idea that fits most of the criteria of explanations that work. Intuitively, CFCs create a metaphorical “hole in the roof” that lets something bad in (UV rays). This concrete image captures an essential scientific truth.

Cognitive Elicitations
In-depth one-on-one interviews designed to uncover the patterns of understanding that currently guide thought and action


Rapid Ethnographic Assessment
Observational analysis of people’s actions and interactions in real-world contexts— what they do rather than what they say.


TalkBack Testing
Focusing on how an explanation changes as it is passed from person to person, this method sets a particularly high bar.